Use TikTok to Increase Your Amazon Sales
Brands are increasingly using TikTok to reach customers and build engagement. Find out how your business can take advantage of this social platform. Boost your notoriety and record more sales quickly!
TikTok has become a particularly important player in the field of social media.
More and more people are enjoying its use and brands are noticing it. This social network also attracts the attention of celebrities and people of influence.
TikTok is the latest media to date to grab your competitors.
TikTok: what are we talking about?
In 2016, ByteDance, a Chinese application developer, created an application named Douyin, which was initially launched in China only.
The application was then renamed TikTok in order to attract users from around the world.
In one year, it has generated more than 100 million users worldwide.
TikTok quickly gained popularity and became the most downloaded app on the Apple App Store in early 2018, ahead of Instagram, WhatsApp, and YouTube.
As of July 2019, TikTok had over 500 million installations on the Google Play Store.
The social network now has more than 30 million monthly active users in the United States alone.
What is the point of TikTok?
The teenagers quickly jumped on TikTok. The social network is a little more confusing for the older generations.
He is best known for viewing and creating videos, which can be downloaded, created in the app with simple tools.
Then the videos can be shared on other social media sites.
Users can also play with visual filters, split screens, green screens, stickers, GIFs, emojis, and other fun creative effects.
Users can add music from the app’s extensive library and integrate it with Apple Music, interact with other users, search for content via hashtags, add friends, and more.
There are a lot of possibilities with TikTok: “lip synchronization”, dance, comedy,
TikTok challenges, duets, and endless entertainment, especially for young audiences.
Who uses TikTok?
By examining the demography of TikTok in the United States, this is what we can take away from it:
- There were 46 million application installations worldwide in 2019, including 6% in the United States.
- The largest user base of TikTok is made up of 18-24-year-olds, who represent 42% of all users, followed by 13-17-year-olds, who represent 27% of the total number of users.
- About 60% of American users are women and 40% of men.
TikTok’s shopping functions attract brands
Over the past year, TikTok has tested and deployed its social commerce features.
Including an advertising product that transforms creators’ videos into online advertisements.
This with a “Shop Now” call to action, where advertising revenue is split between TikTok and the creator.
Last summer, TikTok launched its “Hashtag Challenge Plus” function. It allows brand and influencer videos to include hashtags.
In late 2019, the company started testing a feature that allows creators to link content to e-commerce sites from their videos and profile pages.
When brands partner with influencers, it builds brand awareness and increases sales.
A September 2019 GlobalWebIndex survey found that 20% of Generation Z consumers in the U.S. and the U.K. bought items based on a recommendation from an influencer or celebrity. ‘a social network.
As TikTok is based on entertainment, brands need to remember why consumers use the app. Currently, they do not use it for shopping.
Users first appreciate the content. Then they are more likely to click on more commercial items.
How to use TikTok to boost sales on Amazon(TikTok Increase Amazon Sales)?
Thanks to TikTok, sales of beauty products on Amazon almost doubled in April 2020 compared to the same period in 2019 (according to Glossy).
American brands have used TikTok to refer buyers from their accounts to their official stores on Amazon.
They used the popular hashtag #amazonfinds, which can be found in TikTok videos posted by brands. According to Glossy, the hashtag #amazonfinds has received more than 720 million visits to TikTok.
Beauty salons, etc. were temporarily closed during the COVID-19 pandemic. Many consumers continued to take care of them.
They dyed their hair (blue and pink hair dyes sold well on Amazon); nail polish (Amazon’s nail polish sales more than doubled).
Consumers were largely inspired by TikTok for beauty ideas. Brands selling on Amazon have benefited from this trend.
However, “beauty” brands are not the only ones able to increase their notoriety and their sales thanks to TikTok.
Almost all consumer brands can benefit from the marketing features of the application.
You just have to combine creativity, quality content, and collaborations with influencers who already have a great fan community!
Come on, test TikTok! We promise you entertainment and a new opportunity to showcase your products.
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